think ahead before studying a context risks mostly or entirely wasting your time. Such study is profoundly inefficient, unless you lack neither time nor resources and are thus indifferent about squandering both. At best, this kind of research will amass a “data dump,” an immense amount of vaguely interesting information about your setting that is, even so, mostly unneeded. More likely, this approach will be a distraction from your primary research interest, which in this case involves how preaching